Netflix has officially cut ties with Meghan Markle’s polarizing lifestyle brand, As Ever, Page Six can confirm.
“Her show did not go on so it did not make sense to continue the partnership,” an industry source exclusively told Page Six, referring to Markle’s two-season series, “With Love, Meghan.”
A Netflix spokesperson told Page Six in a statement, “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.”
“As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world,” the statement added.
A source close to the matter tells Page Six it was always the plan to get As Ever running on its “own two feet” and said Netflix and the duchess will continue their mutually supportive relationship, adding: “We can expect to see seasonal specials of ‘With Love, Meghan.’”
Meanwhile, an As Ever spokesperson told Page Six that the company “is grateful for Netflix’s partnership through launch and our first year.”
In a statement to Page Six, Netflix promised that Markle (pictured above during a visit to the World Central Kitchen Food) “will continue growing the brand and take it into its next chapter independently.”
Meanwhile, an As Ever spokesperson said the company is “now ready to stand on its own.” (Markle and Prince Harry are pictured above in Jordan in February 2026.)
“We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own,” the spokesperson continued. “We have an exciting year ahead and can’t wait to share more.”
Markle, 44, and Prince Harry negotiated a $100 million deal with Netflix after leaving the royal family in 2020.
They released multiple projects under the lucrative contract including their 2023 tell-all documentary, “Harry & Meghan,” which was a huge hit for the streamer.
However, their “Polo” doc and “With Love, Meghan” failed to make a splash.
The latter project — which she used to promote her As Ever goods — was not recommissioned by Netflix for a third season amid falling ratings, Page Six previously confirmed.
Last August, we reported that the couple extended their partnership with the streamer — but for an amount “much” less than the original deal.
Under the new deal, the Sussexes had several projects in the works including adaptations of Carley Fortune’s hit book “Meet Me at the Lake” and Jasmine Guillory’s romantic novel, “The Wedding Date.”
Netflix paid around $3 million for the rights to “Meet Me at the Lake.”
But Page Six was recently told that both projects were stuck in limbo, leaving their entire deal in jeopardy.
“Three years in development for a movie like this at Netflix isn’t good,” a Hollywood source told us.
In addition, Markle and Harry’s documentary “Cookie Queens,” which debuted at the Sundance Film Festival in January, has not yet been bought by a distributor or streamer.
As we reported last month, Netflix’s office in Los Angeles was overflowing with As Ever items like jars of jam, candles, wine and Markle’s famous flower petal sprinkles.
Despite the overstock, we’re told by a source that As Ever is selling briskly, with an estimated 87 percent of its million-unit jam order already sold.
Analysts have calculated that she has earned upwards of $36 million from that single product alone.